Pittman: Advertisers like iHeartMedia switch
Bob Pittman, the CEO of the company once known as Clear Channel and now known as iHeartMedia told Fox Business Network that the company “outgrew its name” and noted that advertisers are totally cool with the new corporate handle.
His remarks came during an interview with Liz Claman of Fox Business Network.
According to Pittman, the company’s vast universe of listeners already tends to think of it as iHeart.
Pittman told FBN, “The company outgrew its name, we had a proud heritage under Clear Channel but I think all the stuff we’ve done in creating the multiplatform between digital and our events and what actually we’re doing is broadcasting and social has really said, you know, we need another name. People really do know us as iHeartRadio and our broadcast stations by the way, call themselves iHeartRadio. Our events are iHeartRadio, so it’s not just our digital products, it’s everything is iHeart.”
Asked by FBN about advertiser reaction he said, “…the advertisers I think love it, we’ve talked to a number of them already who are weighing in and think this is great because it kind of reflects who we are and what we can do for them.”
Pittman took advantage of the occasion to plug this weekend’s iHeartRadio Music Festival, which according to the FBN report will feature such acts as Taylor Swift, Coldplay, Usher, Eric Church, Nicki Minaj and more.