Online ad fraud and waste: A cynic’s optimistic view
The advertising agency industry is, by its nature, very cynical. Far too many of its professionals see far too many promises left unkept by vendors of services and sometimes by their managers who are, admittedly, frequently placed in challenging positions to manage both up and down. And often the best work is undercut by a client’s lack of daring or the pricing of a competitor whose effectiveness might leave something to be desired. That is, if the client doesn’t ask the agency to do mediocre work for even less money. In this context, the annual Cannes Lions Festival (which has occurred this week in the south of France) is notable for all of the optimism and positivity that it produces among its attendees as they celebrate the best in creative and media agency services.