Nielsen Embraces PPM For TV Ratings
Nielsen loves the PPM so much that the very reason it acquired Arbitron is finally coming to fruition.
The Portable People Meter, which has been used for nearly a decade as a tool for measuring a consumer’s listening and exposure to AM and FM radio stations, will now be used for the measurement of in-home and out-of-home viewing of television stations in 2017.
In an announcement made Thursday (Sept. 29), the addition of PPM panelists to Nielsen’s Local TV service effectively doubles the sample size and provides local clients with ratings that reflect “precise measurement of local viewing behaviors and insights, and boost ratings fidelity.”
The PPM was first rolled out in January 2017, with the Philadelphia market, after market tests in Houston that began in 2005.