Nielsen Embraces PPM For TV Ratings

By on Sep, 29 2016 with Comments 0

Nielsen loves the PPM so much that the very reason it acquired Arbitron is finally coming to fruition.

The Portable People Meter, which has been used for nearly a decade as a tool for measuring a consumer’s listening and exposure to AM and FM radio stations, will now be used for the measurement of in-home and out-of-home viewing of television stations in 2017.

In an announcement made Thursday (Sept. 29), the addition of PPM panelists to Nielsen’s Local TV service effectively doubles the sample size and provides local clients with ratings that reflect “precise measurement of local viewing behaviors and insights, and boost ratings fidelity.”

The PPM was first rolled out in January 1997, with the Philadelphia market, after market tests in Houston that began in 2005. 

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About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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