Nielsen, Pointlogic forge new media planning solutions

By on Jul, 22 2014 with Comments 0

Nielsen1Nielsen and Pointlogic, a global leader in software and analytics to improve marketing ROI, announced a global strategic alliance. Together, the two companies will develop and bring to market next-generation media planning and inventory management solutions.

“We look forward to seeing the results of the Nielsen and Pointlogic strategic alliance, in particular the tools that will help us help our advertisers to maximize their advertising effectiveness across TV, online and mobile.”

Combining Nielsen’s unparalleled data assets, analytics and predictive capabilities with Pointlogic’s software solutions will help clients maximize advertising effectiveness in today’s dynamic media environment. This includes integration of cross-platform campaign insights and impact data from solutions such as Nielsen Online Campaign Ratings and Nielsen Buyer Insights, respectively.

“As a media company with strengths across linear TV, VOD, digital and mobile, we need better tools that allow us to integrate and craft a cross-platform sales plan that achieves our clients’ goals,” said Howard Shimmel, Chief Research Officer, Turner. “We look forward to seeing the results of the Nielsen and Pointlogic strategic alliance, in particular the tools that will help us help our advertisers to maximize their advertising effectiveness across TV, online and mobile.”

“It will be interesting to see Nielsen’s data offering being aligned to Pointlogic’s suite of channel planning tools,” said Eric Blankfein, Chief of the WHERE Group at Horizon Media. “We currently work with both companies and look forward to seeing how this will benefit our approach for clients.”

“Successful media planning enables successful campaigns. Period. It is that critical,” said Megan Clarken, EVP, Global Product Leader, Nielsen. “We are committed to bringing our clients the best possible media planning solutions that will allow them to maximize each and every dollar spent, and we are delighted to announce our strategic alliance with Pointlogic to help us do exactly that.”

“World-class media planning comes from seamless access to the best data, with media owners, agencies and clients working in a collaborative and creative manner,” stated Peter Kloprogge, CEO, Pointlogic. “It is our mission to provide decision support software enabling our clients to become better performers in the very complex environment of consumers, media and brands. We are delighted and proud of the strategic alliance with Nielsen which will allow us to fulfill our client’s goals in planning and implementation.”

 

About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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