Nielsen issues 2013 US music sales, streaming data

By on Jan, 8 2014 with Comments 0

NielsenNielsen Entertainment, via Nielsen SoundScan, Nielsen BDS and Billboard, has issued the 2013 year-end report for all of 2013. SoundScan measures U.S. point-of-sale of recorded music product.  BDS tracks U.S. radio airplay and music streams.  Both systems power many of the Billboard charts. For 2013, more albums exceeded a million unit sales than in 2012 (13 in 2013 vs. 10 in 2012).  Album sales including Track Equivalent Albums (Albums + TEA) also had more million-sellers in 2013 over 2012 (24 in 2013 vs. 22 in 2012).

“Despite shifts in how music is consumed, we see continued growth in overall music consumption says David Bakula, SVP Industry Insights, Nielsen Entertainment.  “With more than 118 billion streams in 2013 reported by our data providers, which is the approximate revenue equivalent of 59 million albums purchased, the industry remains vibrant as consumption continues to change and expand.  2013 was also great year for creative album release events.”

Some highlights:

–Streaming continues to be a very bright spot for the music industry, with more than 32% growth over last year, including a remarkable +103% increase in On-Demand Audio streaming.

–Justin Timberlake had the biggest album-debut week this year, when the 20/20 Experience opened with 968,000 units in its first week.  20/20 Experience is the best-selling album of the year and, coupled with the subsequent fall release of the 20/20 Experience Complete, the two titles combined to sell over 3.2 Million units in 2013.

–Adele’s 21 album becomes the first album ever to surpass 3 Million in Digital sales, and the top-selling digital album of all time.

–Mumford and Sons Sigh No More and Babel are the 2nd and 3rd biggest-selling digital albums respectively.  Combined sales for these two albums are 3,010,000, exceeding 21 by only 1,000 units.

–Country music continues to be a strong seller across all formats, with Country’s share of total album sales reaching 13.8% this year (down slightly from last year’s record high of 14.1%).  Country’s share of digital song sales has reached 12.6% of all songs sold and 9.6% of all digital albums sold, each of which are high water marks for the genre.

OVERALL MUSIC STREAMS

(Includes data from AOL, Cricket, MEDIANET, Rdio, rhapsody, Slacker, SPOTIFY, YOUTUBE/VEVO, Zune – IN BILLIONS)

 

Music streams        2013                                         % CHG.

                                      118.1 Billion              +32%           

 

Overall Music Sales                                               

(TRANSACTIONS: ALBUMS, SINGLES, MUSIC VIDEO, DIGITAL TRACKS–

IN MILLIONS) 

2013

2012

% Chg.

Units Sold

1,556

1,661

-6.3%

 

 

PHYSICAL Music Sales

(Includes CDs, Cassettes, LPs – In Millions)

 

2013

2012

% Chg.

Units Sold

172

198

-13%

 

 

Digital Track Sales                                                  

(In Millions)

 

2013

2012

% Chg.

Units Sold

1,259

1,336

-6%

 

Overall Album Sales With TEA

(Includes All Albums & Track Equivalent Albums

In Millions)

 

2013

2012

% Chg.

Units Sold

415.3

450

-7.7%

NOTE: TRACK EQUIVALENT ALBUMS EQUATE RATIO OF 10 TRACKS TO 1 ALBUM

 

 

Total Album Sales

(Includes CDs, Cassettes, LPs, Digital Albums – In Millions)

 

2013

2012

% Chg.

Units Sold

289.4

316

-8%

 

 

2013

2012

% Chg.
CD

165

193

-14%

DIGITAL                118             118          0%

LP/VINYL               6.1*             4.6       +33%

ALBUM SALES: GENRE BREAKDOWN

 
Format: Album

2012

2013

% Ch (YOY Units)

Alternative

16.8%

17.4%

-4.7%

Classic

2.4%

2.8%

4.9%

Country

14.2%

13.8%

-10.7%

Hard Music

10.1%

10.2%

-8.2%

Jazz

2.6%

2.3%

-18.6%

R&B

15.9%

17.5%

1.2%

Rap

7.8%

8.7%

2.2%

Soundtrack

4.0%

4.0%

-8.4%

Latin

3.1%

2.9%

-12.8%

Rock

33.9%

34.8%

-5.9%

Electronic

2.8%

3.0%

-0.3%

DIGITAL TRACKS – GENRE BREAKDOWN

            Sales:                   % of Total:
TRACKS

2012

2013

% Change:

2012

2013

Total

1,335,881

1,259,786

-5.70%

BLUES

3,014

2,526

-16.20%

0.20%

0.20%

CHILDREN

4,675

4,021

-14.00%

0.30%

0.30%

CHRISTIAN/GOSP

34,354

32,813

-4.50%

2.60%

2.60%

CLASSICAL

7,041

5,945

-15.60%

0.50%

0.50%

COMEDY

5,094

4,577

-10.10%

0.40%

0.40%

COUNTRY

162,075

159,237

-1.80%

12.10%

12.60%

DANCE/ELECTRON

53,005

57,469

8.40%

4.00%

4.60%

HOLIDAY/SEASON

12,072

9,336

-22.70%

0.90%

0.70%

JAZZ

8,774

7,597

-13.40%

0.70%

0.60%

LATIN

21,061

19,266

-8.50%

1.60%

1.50%

NEWAGE

1,548

1,375

-11.20%

0.10%

0.10%

POP

303,751

257,308

-15.30%

22.70%

20.40%

R&B/HIP-HOP

249,330

233,953

-6.20%

18.70%

18.60%

ROCK

323,772

284,319

-12.20%

24.20%

22.60%

WORLD

8,696

6,047

-30.50%

0.70%

0.50%

Current vs. Catalog Sales (In Millions) 
Overall Albums

 

2013

2012

% Chg.

Current

152

161

 -5.8%

Catalog

138

155

   -11.1%

 

 

Physical Albums

 

2013

2012

% Chg.

Current

89

101

-11.3%

Catalog

82

97

-15.5%

 

 

ALBUM SALES: GENRE BREAKDOWN

 
Format: Album

2012

2013

% Ch (YOY Units)

Alternative

16.8%

17.4%

-4.7%

Classic

2.4%

2.8%

4.9%

Country

14.2%

13.8%

-10.7%

Hard Music

10.1%

10.2%

-8.2%

Jazz

2.6%

2.3%

-18.6%

R&B

15.9%

17.5%

1.2%

Rap

7.8%

8.7%

2.2%

Soundtrack

4.0%

4.0%

-8.4%

Latin

3.1%

2.9%

-12.8%

Rock

33.9%

34.8%

-5.9%

Electronic

2.8%

3.0%

-0.3%

 

Digital Albums

 

2013

2012

% Chg.

Current

62.3

60

+3.5%

Catalog

55

57

-3.8%

 

 

Digital Tracks

 

2013

2012

% Chg.

Current

594

603

-1.5%

Catalog

666

733

-9.2%

 

 

 

 

 

 

About The Author: RBR-TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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