Nielsen completes Impact Analysis for LA; no re-issue

By on Jul, 9 2014 with Comments 0

Nielsen1It is in clients’ hands now. Nielsen provided data to clients showing what the numbers would look like going back a year if the media-affiliated household in LA (Univision’s KSCA-FM) were removed. It shows the impact of that household on the numbers.

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About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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