NBC wins in 18-49

By on Nov, 6 2012 with Comments 0

NBCNBC has won the primetime week of October 29-November 4 in adults 18-49 with a 3.1 rating, its highest average for an in-season week since January 31-February 6, the week of the Super Bowl. NBC has now won five of the season’s first six weeks in 18-49 for the first time in 10 years.

NBC took the week with a 35 percent increase in adults 18-49 versus its week-six rating of last season, making this the network’s highest week-six 18-49 rating since 2007. In total viewers, NBC’s 8.6 million persons for the week is up 31 percent versus the same week last year and is also the network’s highest in-season average since Super Bowl week.

“Sunday Night Football” ranked #1 for the week in adults 18-49, Monday’s “The Voice” was #3 and the Tuesday “Voice” was #4 (rankings exclude sports pre- and post-game shows). “SNF” was the #1 primetime show of the week on ABC, CBS, NBC and Fox in total viewers; adults 18-34, 18-49 and 25-54; men 18-34, 18-49 and 25-54; kids 2-11 and teens 12-17. Monday’s “Voice” was #1 on those networks in women 18-34 and women 18-49.

Note that all regularly scheduled programs from Monday, Oct. 29 to Saturday November 3 are reported as breakouts by Nielsen due to the impact of Hurricane Sandy. Breakouts are included in overall primetime averages but are not included in season-to-date programming averages

Season to date, NBC is up 24 percent in 18-49 rating (with a 3.1 vs. a year-ago 2.5) and up 19 percent in total viewers (8.6 million vs. 7.2 million). NBC is ahead of its year-ago season average by double-digit percentages in every key ratings category.

For the season to date, NBC’s schedule features four of primetime’s top seven programs on the broadcast nets (“Sunday Night Football,” #1; “The Voice” Monday and “Revolution,” tied for #4; and “The Voice” Tuesday, tied for #6). NBC’s schedule features the #1 show overall (“SNF”), the #1 drama on the broadcast networks (“Revolution”), the #1 new comedy (“Go On”) and #1 Friday series (“Grimm”) (sports pre- and post-game shows are excluded from these rankings).

Primetime averages for the week of October 29-November 4 in adults 18-49 were: NBC, 3.1/8; CBS, 2.8/8; ABC, 2.2/6; Fox, 1.7/5; and CW, 0.6/2. In overall total viewers, the weekly averages were: CBS, 11.6 million; NBC, 8.6 million; ABC, 8.2 million; Fox, 4.5 million; and CW, 1.6 million.

Season to date averages through six weeks are: NBC, 3.1/9; CBS, 2.8/8; ABC, 2.5/7; Fox, 2.5/7; and CW, 0.7/2. In overall total viewers, the season averages are: CBS, 11.8 million; ABC, 9.0 million; NBC, 8.6 million; Fox, 7.2 million; and CW, 1.7 million.

NBC highlights for the week of October 29-November 4

Monday: NBC won the night among ABC, CBS, NBC and Fox in adults 18-49 for an eighth straight week, with “The Voice” (4.8 rating, 11 share in adults 18-49, 12.4 million viewers overall) matching its season-high 18-49 rating and delivering the #1 result of the night for an entertainment telecast on ABC, CBS, NBC and Fox, also for an eighth week in a row. At 10:01 p.m. ET, “Revolution” (3.0/7 in adults 18-49, 7.9 million viewers overall) generated the #2 rating of the night on ABC, CBS, NBC and Fox in 18-49. “Revolution” won the hour among ABC, CBS and NBC in adults 18-49 and other key demos.

Tuesday: NBC won its fourth consecutive Tuesday in 18-49 among ABC, CBS, NBC and Fox, leading six of six half-hour with “The Voice” (4.6/12 in 18-49, 12.1 million viewers overall) and the NBC News special “Sandy’s Fury” (2.9/8 in 18-49, 8.3 million in total viewers). The special two-hour “Voice” equaled the show’s highest Tuesday rating since September 18, while “Sandy’s Fury” reported the highest 18-49 rating in the time slot on ABC, CBS and NBC, excluding debate coverage, so far this season.

Wednesday: “Chicago Fire” (1.6/4 in adults 18-49, 5.6 million viewers overall) grew from its first half-hour to its second by 7 percent in 18-49 rating (to a 1.6 from a 1.5) and 2 percent in total viewers (5.7 million vs. 5.6 million). In 18-49, it was the first time a 10 p.m. ET drama on ABC, CBS or Fox to grow half-hour to half-hour in the seven nights since “Chicago Fire” did it on October 24.

Also on Wednesday, “Guys With Kids” (1.3/4 in 18-49, 3.6 million viewers overall) built on its 18-49 lead-in by 18 percent. The increase gave “Guys With Kids” a build on lead-in with each of its six telecasts to date in the time period. The only other 8:30 comedies on ABC, CBS, NBC or Fox this season to build on their 18-49 lead-in even once this season are NBC’s “Up All Night” and ABC’s “Malibu Country.”

Thursday: “Rock Center” (1.3/3 in 18-49, 4.9 million viewers overall) delivered its highest 18-49, 25-54 (1.7) and total-viewer results since September 13. Week to week, “Rock Center was up 18 percent in adults 18-49 (to a 1.3 rating vs. a 1.1), 21 percent in adults 25-54 (1.7 vs. 1.4) and 31 percent in total viewers (4.9 million vs. 3.7 million). Also on Thursday, an encore of “The Voice” (1.3/3 in 18-49, 3.8 million viewers overall) generated NBC’s biggest audience in the time period (Thursday from 9-10:01 p.m. ET) since September 27.

Friday: “Grimm” (1.8/5 in 18-49, 5.6 million viewers overall) captured the show’s second-highest Friday 18-49 and total-viewers results since January 20, 2012, behind only the prior week’s Nielsens.

Sunday: NBC led Sunday night among ABC, CBS, NBC and Fox in every key rating category, as Cowboys-Falcons “Sunday Night Football” (8.5/21 in 18-49, 21.8 million viewers overall, 13.2/20 in households) scored five-week highs and #1 rankings for the week.

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

WEEKLY AVERAGES

Average rating, share and audience in each category

ADULTS 18-49

NBC 3.1/8, 3.9 million

CBS 2.8/8, 3.5 million

ABC 2.2/6, 2.7 million

Fox 1.7/5, 2.2 million

CW 0.6/2, 0.8 million

Each rating point equals 1.27 million viewers

ADULTS 25-54

CBS 3.6/9, 4.3 million

NBC 3.6/9, 4.2 million

ABC 2.7/6, 3.2 million

Fox 1.9/5, 2.3 million

CW 0.7/2, 0.8 million

Each rating point equals 1.19 million viewers

TOTAL VIEWERS

CBS 4.0/10, 11.6 million

NBC 3.0/7, 8.6 million

ABC 2.8/7, 8.2 million

Fox 1.6/4, 4.5 million

CW 0.6/1, 1.6 million

Each rating point equals 2.89 million viewers

2012-13 SEASON AVERAGES

Average rating, share and audience in each category

ADULTS 18-49

NBC 3.1/9, 4.0 million

CBS 2.8/8, 3.5 million

ABC 2.5/7, 3.2 million

Fox 2.5/7, 3.2 million

CW 0.7/2, 0.9 million

Each rating point equals 1.27 million viewers

ADULTS 25-54

CBS 3.7/9, 4.4 million

NBC 3.7/9, 4.3 million

ABC 3.1/8, 3.7 million

Fox 2.8/7, 3.4 million

CW 0.7/2, 0.9 million

Each rating point equals 1.19 million viewers

TOTAL VIEWERS

CBS 4.1/10, 11.8 million

ABC 3.1/8, 9.0 million.

NBC 3.0/8, 8.6 million

Fox 2.5/6, 7.2 million

CW 0.6/1, 1.7 million

Each rating point equals 2.89 million viewers

 

About The Author: RBR-TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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