Measuring TV tuning on tablets, smartphones
This Fall, Nielsen will begin to measure TV tuning done on tablets and smart phones in both its NPM and LPM samples. The industry has been thirsting for this, and, finally, it’s here and you’re ready! Good news, right? Well, maybe. Only if certain criteria are met will tablet and smartphone tuning be credited to Nielsen’s traditional TV ratings. So what are those criteria and how difficult can it be to satisfy them?