Magna Global sees slowdown in adspend growth

By on Dec, 9 2014 with Comments 0

Dollar SignThe predictions on the global advertising market from Magna Global are very similar to those recently offered by ZenithOptimedia, coming in slightly lower and reflecting an off-year in the US market. Unfortunately, the US market is not expected to keep up with the global.

The lack of Olympics and federal elections in the US generally provides a damper on advertising income.

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