Job Description or Job Expectations? Guess Which One is Better.

By on Jan, 15 2016 with Comments 0

Barrett-RiddlebergerBy Barrett Riddleberger

No one wants to tell an employee that they have just lost their source of income, and when that employee truly doesn’t seem to understand why, it’s even worse. But having to fire a salesperson with great potential who “just doesn’t get it” happens to nearly every sales manager. If this happens too frequently in your business, you may be over-relying on your job descriptions to direct sales activities, says xPotential Selling Inc. CEO Barrett Riddleberger ( in this commentary.

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About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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