iHeartMedia promotes new AC/DC release
A new album is on the way from venerable rock act AC/DC, and an “instant gratification” single is available right away. Not only can the single be purchased in advance, it will be heard on appropriate iHeartMedia radio stations.
The album is “Rock or Bust.”
The single is “Play Ball,” which in addition to its debut on radio is being used by Fox during its Major League Baseball playoff coverage.
iHM has already started playing the tune on its mainstream, active and classic rock stations, ahead of the 12/2/14 release date for the complete album.
According to iHM, the album will be the first for the band in six years. The last one, “Black Ice,” sold 8M copies on a global basis.