IAB unveils 2014 NewFronts schedule

The Interactive Advertising Bureau unveiled a “super-sized” schedule for the third annual NewFronts marketplace, which expands the traditional weeklong event to nine days of presentations between 4/28 and 5/8. Held in NYC, this series of programming upfronts from digital video content leaders attracts marketers and media buyers to learn about a range of digital video opportunities.

For the second year in a row, IAB is serving as managing partner for the NewFronts, supervising logistics and communications for the event.

The NewFronts’ six founding partners – AOL, DigitasLBi, Google/YouTube, Hulu, Microsoft and Yahoo – will host presentations that spotlight original digital video content, alongside 15 other online companies, with more to come.

Top companies that produce and distribute original digital video programming were invited to participate in the 2014 NewFronts based a multilayered screening process which included rankings from comScore and Nielsen and a survey conducted by the IAB among leading ad agency media buyers. Once a short list was determined, the NewFronts Advisory Board provided high-level buy-side recommendations on the potential line-up.

Notables on the board include:

Sarah Baehr, Senior Vice President, Digital Director, Carat USA

David Cohen, Global Chief Media Officer, Universal McCann

Angela Courtin, U.S. President, Aegis Media U.S.

Scott Donaton, Global Chief Content Officer, UM

Melissa Keller, Executive Vice President, Channel Investments, Havas Media

Peter Moylan, Senior Vice President, National Broadcast, Havas Media

John Nitti, President, Activation, ZenithOptimedia

Rob Norman, Chief Digital Officer Global, GroupM

Amanda Richman, President, Investment & Activation, Starcom

Rino Scanzoni, Chief Investment Officer, GroupM

Adam Shlachter, Head of Media Activation, DigitasLBi

Robert Tas, Managing Director, Digital, JP Morgan Chase

Donnie Williams, Chief Digital Officer, Horizon Media

Ben Winkler, Chief Digital Officer and Managing Director, OMD

In addition to the founding media partners, those on the exclusive roster include BuzzFeed, Condé Nast Entertainment, Crackle at Sony Pictures Television, the Dow Jones Company/Wall Street Journal, Glam Media/Project M, Maker Studios, National Geographic, The New York Times, POPSUGAR, Scripps Networks, Time Inc., Time Warner Cable, VEVO and Vice Media. Each partner will host and manage its own independent, invitation-only event.

Initial 2014 NewFronts Schedule: