Horizon Media Survey: Millennials will keep soccer fever alive

By on Jul, 22 2014 with Comments 0

Horizon-MediaHorizon Media fielded its latest Finger on the Pulse Survey surrounding the 2014 FIFA World Cup, which has been viewed by a staggering 50% of U.S. consumers. While public opinion suggests that soccer will fade back into obscurity in the United States after the World Cup, survey results suggest that the sport has staying power, due largely in part to Millennials.

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About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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