By Kevin Layton
Kevin Layton is CEO of digital campaign company Data-Dynamix (www.data-dynamix.com).
In this opinion piece, Layton writes: Sometimes it feels like it’s hard to get noticed online. There are a lot of voices out there. We live and breathe digital marketing and we know; we see the thousands of voices that are all talking at once online. An overload of messages and brands sending those messages is the new normal in our digital culture.