Grab the Grail

By on May, 27 2014 with Comments 0

Bob McCurdyThe Radio transition to digital is progressing a lot slower than original predictions a decade ago—HD’s promise has yet to come close to materializing, while listening to digital music streaming options continue remain more popular than AM/FM broadcaster streams. When it comes to advertising and the allocation of marketing dollars, the importance of this digital transition can be summarized in one word–metrics, aka proof of performance. As consumers, we expect nothing less. Why should advertisers be different?

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)

About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

Comments are closed.