FCC Says Farewell To UHF Discount

By on Sep, 8 2016 with Comments 0

The FCC has taken “an important step to ensure that our broadcast rules remain relevant in the digital age by eliminating an outdated portion of those rules premised on the constraints of old technology.”

No, it’s not eliminated its 41-year-old rules regarding common ownership of a broadcast station and a newspaper.

Rather, it has abolished its 30-year-old UHF discount, in a 3-2 vote along party lines. GOP-aligned Commissioners Ajit Pai and Michael O’Rielly were the dissenters.

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About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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