Everybody's got an opinion on ratings

0

Everybody’s got an opinion on ratings these days. Here’s a short one from Cumulus prexy Lew Dickey


The in-tabs were simply unacceptable. They weren’t bashful about charging full retail for the product, but then failed to deliver the goods. My advice to them was: No meetings — just go fix it and don’t roll it out until it’s right. I think they’ve adopted a prudent approach and now we’ll have to see what kind of sample integrity they bring back to market.

Lew Dickey
Cumulus


SHARE
Previous articleCBS goes four-for-four
Next articleFrontier Capital scoops up CC stations in CA, AZ
RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.