What Krispy Kreme Can Do For Radio Ads

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By Adam R Jacobson
RBR + TVBR


MARINA DEL REY, CALIF. — I love donuts.

Maybe I should be Canadian, since Tim Horton and I would be best buddies.

My favorite spot on Abbot Kinney is not Tasting Room, or Gjelina, or Intelligentsia

It’s Blue Star Donuts, imported with love from Portlandia.

That’s why a viral campaign from Krispy Kreme caught my attention.

They just did something real cool.

It’s something Radio could easily pull off … if only someone could create a truly captivating radio spot anymore.


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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.