What Krispy Kreme Can Do For Radio Ads
By Adam R Jacobson
RBR + TVBR
MARINA DEL REY, CALIF. — I love donuts.
Maybe I should be Canadian, since Tim Horton and I would be best buddies.
My favorite spot on Abbot Kinney is not Tasting Room, or Gjelina, or Intelligentsia
It’s Blue Star Donuts, imported with love from Portlandia.
That’s why a viral campaign from Krispy Kreme caught my attention.
They just did something real cool.
It’s something Radio could easily pull off … if only someone could create a truly captivating radio spot anymore.