Digital and user viewability targets out of sync

By on Dec, 23 2014 with Comments 0

Internet HabitsIt’s all about pixels and seconds and how frequently website visitors see an ad within a certain framework. Digital ad sellers have a goal that the AAAA finds simply unacceptable.

For the record, a digital ad is considered to be viewable if 50% of its pixels can be seen for a duration of one second.

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