Clear Channel Outdoor signs with BlueFocus

By on Jul, 7 2014 with Comments 0

clear-channel-outdoorClear Channel Outdoor and BlueFocus Communications Group, a leading Chinese communications company, announced a multi-year partnership to promote Chinese brands to American consumers.

The deal gives Chinese brands access to some of the most valued out-of-home digital sites in the U.S. like Times Square and San Francisco International Airport. The Times Square space will be handled by the company’s Clear Channel Spectacolor while Clear Channel Airports will be controlling advertising at all major airports. The strategic goal of BlueFocus is aimed towards digitalization and globalization of its services as it expects revenues to grow ten times within a decade.

CCO will be utilizing marketing programs such as full motion video screens and wallscapes to enable BlueFocus to effectively reach out to a larger audience.

CCO currently has over 1,000 large format digital billboards reaches more than 80 million adults monthly.

About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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