Celebrity Apprentice led NBC on Sunday

By on Apr, 30 2012 with Comments 4

NBCSunday Results:

  • From      9-11 p.m. ET,      “The Celebrity      Apprentice” averaged a 1.9/5 in 18-49 and      6.3 million viewers overall, growing      solidly through each of its half-hours      and generating this half-hour track: 1.5, 1.8, 2.0, 2.3.  From its first half-hour to its fourth, “Celebrity      Apprentice” grew by 53 percent in 18-49 rating (to a 2.3 from a 1.5) and in total viewers, the      increase was 31 percent or more than 1.7 million persons (to 7.3 million      from 5.5 million).  “Apprentice” built on NBC’s results in the prior      hour from 8-9 p.m. by 111 percent in 18-49 rating.
  • For      its second hour from 10-11 p.m. ET, “The Celebrity Apprentice”      ranked #1 among ABC, CBS and NBC in adults 18-49 by a 16 percent margin      (2.2 vs. 1.9 for ABC’s second-place “GCB”).  “Apprentice” was also #1      or tied for #1 among those networks from 10-11 p.m. in adults, men and      women 25-54; men and women 18-49; and adults and men 18-34.
  • In      the 10:30 lead-in to local news, “Celebrity Apprentice” delivered a 36      percent margin of victory in the key news demo of adults 25-54 (with a 3.1      rating vs. a 2.2 for ABC’s second-place “GCB”).  “Apprentice” was #1      or tied for #1 among ABC, CBS and NBC in all other key demos in the 10:30      half-hour.
  • From      7-8 p.m. ET,      “Dateline NBC”      averaged a 0.8/3 in 18-49 and 3.4 million viewers overall.  From its      first half-hour to its second, “Dateline” grew by 29 percent in adults      18-49 (to a 0.9 rating from a 0.7).
  • From      8-9 p.m. ET,      “Harry’s Law” (0.9/2      in 18-49, 7.4 million viewers overall) matched its 18-49 rating of the      prior two weeks.  From its first half-hour to its second, “Harry’s      Law” grew in most key ratings categories, including gains of 13 percent in      18-49 rating (to a 0.9 from a 0.8) and 11 percent in total viewers (7.8      million vs. 7.0 million).  Versus NBC’s non-sports average in the      time period last season, “Harry’s Law” is up 55 percent in total      viewers (7.360 million vs. 4.756 million).

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(Source: NBC)

Filed Under TV/Cable News

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About The Author: RBR-TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

  1. Adora Infantino Says:

    I am still waiting for “Lisa” on the Apprentice to be fired.

    She is a bully & needs to be thrown out. This potty mouth has no place at Trump Tower; she is more suited to audition for a part at a local bar.

    Donald Trump are you dense?

    • Well i guess we know who the real mature one is here. Obviously Dayana Mendoza for not stooping to Lisa’s level of trash. Good going Dayana Lisa is obviously very jealous of you.

  2. Teamnoble5 Says:

    Dayana had the right instincts to want to go with a contemporary jingle style music like Pink and JLo. Lisa and Clay the so-called experts wanted a 60s jingle which made no sense with the Good Sam iPhone app. Shame on Donald Jr. for not defending Dayana. The only way to stop bullying is to speak up against it. I will no longer tune in to watch Celebrity Apprentice. The show has gone down hill, it used to be about raising money for charity and now people gang up and bully.

  3. Teach/Coach Says:

    Lisa is a Bully, and so is her buddy Aubrey. Letting those two continue week after week in the competition sends the message that you must be trashy, classless, and belligerent in order to be successful. The Trump’s have done a great job of building a solid professional reputation. Lisa and Aubrey are good at one thing above all, and that is ultimately tarnishing the Trump name.

    Hypocrisy kills beauty in the gift of Charity.

    Unfortunately in today’s world “Trash” sells…I would expect a family/business/brand such as “Trump” to set a bar for quality reality TV, rather than ride on trashy coattails.

    If things continue as they are, people are going to stop watching Celebrity Apprentice for the same reason people stopped watching Jerry Springer!
    (after a quick but temporary spike in ratings)

    Think about what “brand messaging” is associated with Jerry Springer :(





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