CCME, Ad Council partner for Safe Summer Driving

By on Jun, 30 2014 with Comments 0

Clear ChannelThe Ad Council and Clear Channel Communities, the community engagement brand of Clear Channel, are joining forces to launch Safe Summer Driving, a campaign designed to keep everyone safe on the roads this summer, in support of already existing campaigns with the National Highway Traffic Safety Administration (NHTSA). A new series of radio and PSAs in an effort to encourage drivers nationwide to make responsible choices that don’t endanger themselves or others. The PSAs and a new online destination, iHeartRadio.com/SummerDriving, emphasize the importance of distracted and buzzed driving prevention.

The Safe Summer Driving campaign will air nationally in donated airtime on all 840 Clear Channel Media and Entertainment radio stations in 150 markets during the next three weeks. Clear Channel Communities’ commitment includes airtime valued at $3.5 million for the PSAs and digital placement on station websites.

“Clear Channel is committed to helping radio listeners stay safe on the roads this summer.  Through Safe Summer Driving, we hope to inspire our communities to drive responsibly this season,” said Jessica King, Director of Community Engagement for Clear Channel.  “By partnering with The Ad Council, we can provide excellent resources for our listeners to prevent summer driving dangers.”

The new series of English radio spots, developed and produced pro bono by Merkley + Partners, and Clear Channel Media and Entertainment respectively, promote safe driving, and, inform listeners that summer is the most dangerous time of year to drive.  The PSAs direct audiences to visit iHeartRadio.com/SummerDriving to find facts about the impact of distracted and buzzed driving, access tips for curbing these dangerous behaviors, and help spread the word by writing an open letter or taking a safe driving pledge.

 

Filed Under Adbiz Broadcast News

About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

Comments are closed.