Building your sales story

By on May, 20 2014 with Comments 0

Bob McCurdyWhenever an important piece of Radio research appears in the trades, often our initial inclination is to get the results in front of our accounts as quickly as possible. But while the data itself is important what could equally important and impactful can be the quotes by industry leaders that accompany the article.

Why are these comments important? It boils down to human nature.

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About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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