By Adam R Jacobson
RBR + TVBR
TAMPA, FLA. — Some two months after Beasley Media Group dropped the syndicated Bubba the Love Sponge Show from its “No Rules Radio” WBRN-FM 98.7 and subsequently flipped the station to Christmas music ahead of a wholesale change to Adult Contemporary programming, Bubba The Love Sponge Clem is set for a comeback on the Tampa Bay airwaves.
Starting Monday, Feb. 13, Mr. Clem will make Genesis Communications‘ 50kw day/1kw night Class B WWBA-AM 820, licensed to the Pinellas County city of Largo, his new flagship station.
The program will take the 6 a.m.-10 a.m. slot on WWBA, which enjoys a daytime signal that covers the entire West Coast of Florida, from Pensacola to Panama City Beach, Tallahassee, Sarasota-Bradenton, and much of the Fort Myers-Naples market, where his program will continue to be heard on Beasley’s Rock WRXK-FM 96.1 “K-Rock.”
WWBA can also be heard as far inland as Ocala and the Lakeland-Winter Haven area — a geographical zone that Bubba noted he could not reach on WBRN during the first weeks of his tenure at the station.
Genesis played up the positive aspects of Clem’s “everyman approach” to various radio topics including celebrity interviews, sports, politics, and news of the day humor. The Bubba the Love Sponge Foundation, primarily focused on providing aide to the families of first responders and law enforcement that are killed in the line of duty, has approached $1 million in donations.
For anyone who has followed Bubba’s career, to call it controversial may be an understatement.
In October 2015, Nielsen went after Mr. Clem directly by filing a $1 million law suit in a Florida civil court over a ratings tampering case that continues to wind its weigh through the U.S. District Court for the Middle District of Florida.
Read more about Bubba The Love Sponge here: