Here’s a new multicast network offering bringing local programming info to over-the-air viewers: TV Scout (www.BTVScout.com) is a non-interactive program grid offering up to date, local program listings. Unlike the typical guides out there TV Scout uses local logos to strengthen local brand recognition and to bring a bit of home to program listings.
The network launched with their first-two affiliate stations going on the air almost simultaneously. The network is currently serving Fresno, CA on KVHF channel 4.1 with Cocola Broadcasting; Wichita, KS on KCTU channel 43.4 with River City Broadcasting; and Baton Rouge, LA on WLFT channel 30.3 with Touch Family Broadcasting. In the next couple of months TV Scout will make its way to, WJDE Nashville, WBNA Louisville, KPDR Salt Lake City, WWJT Philadelphia and more.
According to CEO Joshua Castro, the encoders are easy to install and bring a compliant stream to the station with optional EAS/CAP integration. The network offers promotional advertising for all stations in each market they serve to promote upcoming shows, specials, etc.
Said Castro: “Our goal is for terrestrial broadcasters to have the same tools as cable and satellite providers. TV Scout provides that with local emphasis within a multilingual format.”
He tells RBR-TVBR that they don’t require cable carriage, “though we have had affiliates that want to work us into their current carriage contracts.”