Beware The Pitfalls of Trite Phrases

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“Without further ado” tops public speaking expert and veteran public relations executive Rosemary Ravinal‘s list of trite and overused phrases that speakers use reflexively when there are better words to express the same thought. “It’s become a lazy habit, a poor linguistic cue that the speaker is about to get to the point, shedding unnecessary preamble,” she says. So why do we feel the need to announce the absence of further ado?
This trope is one of seven tired phrases that can affect the overall impact of your messages, she writes in this column.

 


By Rosemary Ravinal

Seemingly trivial expressions in everyday use can hinder effective communication.

Let’s explore how they can negatively shape the flow, tone, and reception of your words, and how to replace them.

1. Without further ado: Setting the stage
The phrase dates to Shakespearean times, where it was used to signal a shift in action, often towards something momentous or climactic. Today, it’s become a staple in public speaking, an assurance to the audience that their time won’t be wasted on superfluous chatter. But the phrase itself has become superfluous. It’s worth considering whether this phrase is more of a habit than a necessity. Does its usage imply that there was indeed some ado prior, albeit unspoken? Could it inadvertently draw attention to what it seeks to dismiss? These questions invite you as a speaker to reflect on the purpose of your words and whether such formulaic phrases truly add value to what you have to say.

Alternatives: “Let’s get started.” Or simply pause, take a breath, and get to the point.

2. If you will: A conditional crutch
The phrase “if you will” sneaks its way into speeches as a way of suggesting hypothetical scenarios. For example: “We need to streamline our processes, if you will, to boost efficiency.” Here, “if you will” adds unnecessary hesitation and weakens the call to action. Instead, a more direct approach would convey confidence and decisiveness: “We must streamline our processes to boost efficiency.”

“If you will” also shows up in media interviews and industry panels as a gesture of deference by the questioner, which often sounds like the person responding is doing you a favor. Example: “Please explain for our listeners, if you will, why you are expanding your operations in Miami?” Uh? The interviewee is there to talk ABOUT that very topic. Why clutter the question with a flowery “if you will?”

Alternatives: Strive for precision and clarity. Remove the phrase altogether, no need for a replacement.

3. At the end of the day: A cliché in disguise
“At the end of the day” has become a go-to phrase for speakers aiming to wrap up their points or provide a summary. However, its frequent use has rendered it dull and uninspiring. Instead of offering a profound conclusion, it often serves as a placeholder for deeper insights or meaningful conclusions that don’t exist. Consider the following: “At the end of the day, our success hinges on teamwork.” While the sentiment may be valid, the phrase itself adds little value and fails to leave a lasting impression.

Alternatives: “In summary” and “in conclusion” are better. Follow these with the substance of your idea or call to action.

4. If I may: Your confidence undermined
Like “if you will,” starting a statement with “if I may” can project uncertainty and diminish your authority and confidence as a speaker. It suggests a lack of conviction in your own ideas. “If I may, let me ask you about your plans to expand operations in Miami.” Why do you need to ask permission? Challenge yourself to speak assertively without relying on qualifiers.

Alternatives: None. Just ask the question with conviction.

5. To be honest: Diminished credibility
Phrases like “to be honest” can inadvertently imply that honesty is not your intention. When you feel the need to emphasize your truthfulness, it can raise doubts about the authenticity of your message. Its effectiveness can vary depending on the context and the speaker’s delivery. Sometimes it can come across as insincere if overused or if what follows doesn’t align with the audience’s expectations of honesty. Ouch!

Alternatives: Use affirmative phrases like “I believe” to transition to your statement. Better still, eliminate it altogether.

6. I have a quick question: Your question has little value
During Q+A sessions, how often do you hear someone say, “I have a quick question?” It’s often said with trepidation, like the person is imposing or doubts the merits of the question. Why make it a “quick” question. Besides, when you raise your hand, it signals that you have a question. When called on, just ask the question, listen to the answer, and thank the speaker. Period.

Alternatives: State your name and say “My question is…” No need to thank the speaker for “taking your question.” That’s a filler phrase, too.

7. First and foremost: Is it really?
“First and foremost,” is redundant. If something is “first,” it’s already implied that it’s the most important or primary aspect, so adding “foremost” is unnecessary. When you use it randomly without anything of substance following, it sounds like you’re using fancy speech to sound important. For instance, “First and foremost, let me thank you for coming today.” Are they doing you a favor for coming?

Alternatives: “First” is enough, and “thank you for coming today” is always appreciated.

So, what can you as a speaker do to break free from the shackles of overused phrases and elevate your communication?

  • Be direct: Cut through the clutter and express ideas with clarity and conviction. Avoid unnecessary qualifiers like “if you will” and “if I may” that dilute the strength of your message.
  • Embrace originality: Strive to infuse your speech with fresh perspectives and original language. Avoid relying on clichés like “without further ado” and “at the end of the day” that function as formulaic fillers.
  • Be brief: Be concise and economical with your words. “First” is enough unless an idea is so extraordinary that it becomes first and foremost. Get to the point: “I have a quick question” becomes quicker without the preamble.
  • Display trustworthiness: Defaulting to tired phrases like “to be honest” can boomerang as the opposite of what you intended. Be deliberate and intentional instead.

Become aware of these and other linguistic crutches so you can break free from them and deliver more impactful speeches and presentations every time.


Rosemary RavinalContact Rosemary Ravinal for details on public speaking training programs or one-on-one coaching services in any of the following areas, in both English and Spanish:
  • Public Speaking
  • Media Readiness
  • Presentation Skills
[email protected]

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