Anheuser-Busch gets top spot in USA Today ad meter

By on Feb, 4 2013 with Comments 0

Anheuser-Busch took the top stop in the 25th annual USA TODAY Super Bowl Ad Meter. The winning ad featured a touching moment between a man and his Clydesdale. Panelists gave the ad a score of 7.76 (on a scale of 0 to 10). In celebration of the 25th anniversary of Ad Meter, USA TODAY expanded the vote to thousands via a password-protected site. More than 7,600 panelists voted on the more than 50 ads that ran during the game. USA TODAY created the Super Bowl Ad Meter in 1989 to gauge consumers’ opinions about TV’s most expensive commercials.

The top five ads and final ratings are:

Anheuser-Busch – Budweiser Brotherhood – 7.76

Tide – Miracle Stain – 7.75

Ram – Farmer – 7.43

Frito-Lay Doritos – Fashionista Daddy – 7.27

Jeep – Whole Again – 7.20

Previous Ad Meter panel winners:

2012 – Doritos – Man’s Best Friend – 8.82

2011 – Tie – Bud Light – Dog sitter puts dogs to work, Frito-Lay Doritos – Dog’s revenge for Doritos teasing – 8.35

2010 – Mars Snickers – Betty White and Abe Vigoda in casual football game – 8.68

2009 – Frito-Lay Doritos – Crystal ball sees free Doritos – 8.46

2008 – Anheuser-Busch – Dalmatian trains Clydesdale to make beer wagon team – 8.73

2007 – Anheuser-Busch – Crabs worship a cooler of Budweiser on the beach – 8.56

2006 – Anheuser-Busch:  Secret refrigerator stocked with Bud Light – 8.39

2005 – Anheuser-Busch:  Pilot jumps out of airplane for Bud Light – 8.65

2004 – Anheuser-Busch: Owners demonstrate how their dogs fetch Bud Light – 9.04

2003 – Anheuser-Busch: Replay – 8.99

2002 – Anheuser-Busch: Satin Sheets – 9.11

2001 – Anheuser-Busch: Cedric’s dream date – 8.63

2000 – Anheuser-Busch: Rex the Dog recalls his worst day – 8.09

1999 – Anheuser-Busch:  Separated at Birth – 8.01

1998 – Pepsi: Flying Geese – 9.08

1997 – Pepsi: Dancing bears – 8.22

1996 – Pepsi: On security camera, Coke driver nabs Pepsi – 9.42

1995 – Pepsi: Boy gets sucked into bottle – 9.66

1994 – Pepsi: Chimp escapes lab, hits the beach – 9.34

1993 – McDonald’s: Jordan and Bird shoot hoops – 9.00

1992 – Nike: Bugs Bunny and Michael Jordan team – 8.51

1991 – Diet Pepsi: Ray Charles ‘ new jingle catches on – 8.52

1990 – Nike: Famous announcers call imaginary game – 8.17

1989 – American Express: Dana Carvey and Jon Lovitz travel to the Super Bowl – 7.52.

Filed Under Adbiz Broadcast News

About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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