67th annual NJBA conference and gala program set

By on May, 30 2014 with Comments 0

NJBA ConferenceThe 2014 New Jersey Broadcasters Association 67th Annual Conference & Gala has been set, with the theme: “Challenge and Triumph!” It takes place June 17-18 at Caesars Palace on the Boardwalk, Atlantic City, NJ. Last year, over 400 broadcasters and colleagues from around the region were present. Here’s this year’s program:

June 17

2:00 Annual Membership Meeting—Diamond Club (Caesars Second Floor)

5:30  Registration Desk Opens— Diamond Club (Caesars Second Floor)

6:00 Opening Reception— Diamond Club (Caesars Second Floor)   6:00-8:00 PM

June 18

7:30 Registration Desk Opens—Caesars Atrium Second Floor

7:30 Celebrity Breakfast Doors Open

8:00 Celebrity Breakfast and Awards Ceremony

Join your colleagues at this NJBA early morning tradition featuring newly elected Atlantic City Don Guardian along with this year’s esteemed Keynote Speaker and Howard L. Green Humanitarian of the Year Award Honoree, the legendary Joe Piscopo. Witness NJBA Chairman Scott Taylor’s Welcoming Address and hear Presidential State of the Industry Remarks from Paul Rotella, and so much more, including an update on New Jersey’s Broadcaster First Responder legislation from NJ Senator Bob Gordon, who is championing this bill in Trenton. Get the latest industry updates and insights from RAB President & CEO Erica Farber and Farshad Family, senior vice president, local media product leadership at Nielsen, who leads product strategy for Nielsen’s local media business in the U.S., including local television and audio audience measurement. And learn more about the most exciting initiative in radio since the transistor: NextRadio and the Smartphone FM Chip from Emmis’ Paul Brenner. And be on time to have a chance to win our special “Early Attendee” Prize! (Complimentary Early Attendee Prize entry ticket given out to all breakfast attendees through Doors by 8:05!)

10:00 General Session:  “Strategies for Radio to Combat the Pureplay Assault.”

Moderated by Research Director Inc.’s President, Charlie Sislen.  The world of audio entertainment is evolving.  Presently radio dominates this outlet.  However, several new services, like Pandora and Spotify, are positioning themselves as an alternative to traditional radio.  They are vying for the listener’s time and the advertiser’s dollars.  The NJBA hosts this unprecedented and insightful discussion with RAB President and CEO Erica Farber; Connoisseur’s Founder/CEO, Jeff Warshaw; Mary Beth Garber,  EVP/Radio Analysis and Insights for Katz Radio Group; and Radha Subramanyam, Clear Channel, EVP, Insights, Research and Analytics; to answer the questions: “What are RealRadio, Audio Ratings, and the industry trends affecting our business?” This powerful panel has been compiled to discuss the threat of these Pureplays and what broadcasters can do to diminish their impact on audience size and advertising revenue. We will explore the positive and negative impact digital audio is having on the advertising medium, but no one is talking about.  And we’ll ask the question: “What is the place for radio and pure-plays for both listener experience and advertising opportunities?”

11:30 Break

11:45 Advanced Radio Sales (Student Division)

Presenter: NJBA Life Member Dick Taylor, CRMC/CDMC, Assistant Professor, WKU School of Journalism & Broadcasting. Why Radio Sales is where it’s at! (Especially if you want the nicest car in the station parking lot!) Find out about the real value of radio sales and potential it offers for your radio career. This is NOT a how-to-sell panel.  Meet  GSMs like Peter Forrester, NSM, Greater Media, NJ; Shari Lynch, NSM Townsquare Media, NJ; Jim Reilly, Univision, NY;  Steve Kalman, Managing Director, Strategic Partnerships, CBS NY; and Mike Normand, LSM, Greater Media, NJ, to find out why each of these industry leaders got into the radio sales career path and why they have stayed and enjoyed success.

11:45 Branding Yourself: Why Me?

This is a new category for “On-Air Talent.” Radio and TV Talk Show Host David Webb is all over radio, TV, cable, the internet and satellite, branching out from a local gig to being a substitute host on America’s biggest cable news channel, Fox News. Once you get on-the-air—how do you stay on the air?  Joined by Fox News Radio’s Mary Walter, David reveals the secret of how hard work, coupled with hard work, and oh, yeah, hard work, will get you everywhere! This roundtable discussion is for DJs, hosts, and on-air personalities, as well as anyone who wants to be one!

11:45 Radio, Audio, Digital and Your Future: Get The Local Media Forecast with Gordon Borrell, CEO and Founder of Borrell Associates

His name is synonymous with identifying, analyzing and predicting industry metrics and trends and his “straight talk express” has made Gordon Borrell  the “go-to guy”  when you want to kick your station revenue up a notch by taking advantage of the growing digital revenue streams available to broadcasters, if they know where to look and what to exploit! Print media suffered wrenching declines over the past decade, but as that business settles into flat-line growth, the other shoe is about to drop. The next wave of digital disruption is focused squarely on broadcast media. Borrell Associates CEO Gordon Borrell offers a scene-setter to the days ahead, detailing the latest trends on local advertising and a view of where things are going over the next three years.

11:45 Making Your Stations Local: Presented by Ivan Shulman, President of Radiate Media

Or “How to Localize Your Station Without Breaking the Bank!” For radio to remain successful, broadcasters need to keep their on-air sound local and continue to service the community.  This task is made difficult in the age of tight budgets.  This session will talk about strategies to effectively and efficiently localize your radio station without breaking the bank. Join Ivan and NYSBA President and NJBA and NAB Board Member Deon Levingston for a frank and creative discussion of what works and why.

12:45 Break

1:00 Awards Luncheon

3:00 Break

3:15 Ear vs. Eye: Presented by Bob McCurdy

If you sell Radio for a living, then you know the ear’s incredibly important role in successful ad campaigns. But do you know the art and science behind securing and creating those campaigns? Bob McCurdy sure does! With over 34 years in various senior management positions across the dial, Bob details lessons learned and trends to come. Explore the amazing and under-appreciated ways sound impacts our lives and influences purchase decisions. It reminds, inspires and persuades! In fact, what we hear in a commercial is often more important than what we see. So come listen to Bob as he shares his priceless insights and ideas!

3:15 Compelling Programming:  How Do You Get Them to Rip the Knob Off?

A jam-packed programming session, moderated by Research Director Inc.’s President, Charlie Sislen.  has WTOP Washington’s Jim Farley, newly retired PD of America’s biggest news station along with Emmis’ Skip Dillard, walk the walk as they talk the talk of compelling radio programming.

3:15 Get Ready for the Big One! Crisis Management and Disaster Recovery

(Engineering and Management Session)  Moderated by Howard B. Price, CBCP/MBCI—Director, Business Continuity and Crisis Management ABC News. 9/11 and Super-storm Sandy taught us that if we are to fulfill our mission to be First Informers, we must first be prepared. Join Howard and the FBI’s Senior 9/11 Investigator, Tom Locke; along with NJSECC, Rich Archut; and Crisis Management Expert Fernando Pinguelo, Esq., Partner Scarinci Hollenbeck, to learn what you should be doing right now to prepare for the next catastrophe.  Consider how you will make sure that the audiences relying on us get the message, and help them be prepared and stay safe.

3:15 Sports Symposium (Student Division)

This fun-filled panel may have a few “graduate” students sit in as well!  It’s the broadcasting gig everyone wants and you can hear how the “Pros” do it from the industry’s best sports talent. Moderator Traug Keller, ESPN’s  SVP of Production and Business Development, is joined by Super Bowl champion and Giants wide receiver Amani Toomer; NBC Sports SVP and CRO of Westwood One, Ron Furman;  NBC Sports Radio’s Erik Kuselias; Matt Loughlin from the NJ Devils;  Marc Zumoff, Play-by-Play Announcer for the Philadelphia 76ers; Townsquare’s Director of the Shore Sports Network, Kevin Williams; Neal Slotkin, Senior Producer, Comcast Sportsnet Philly; Paul Jolovitz, Sports Talk Show Host , SportsRadio 94 WIP-FM; WINS 1010’s Sports Anchor Frank Garrity; and Ryan Ruocco, Co-Host of the Stephen A. Smith show on 98.7 ESPN Radio and the Voice of the Brooklyn Nets.

4:30 Adjournment

About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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