5 Reasons Predictive Analytics Make or Break a Modern Sales & Marketing Engine

By on Mar, 4 2016 with Comments 0

LangSmithBy Lang Smith

For any sales-driven business, it isn’t the size of your data that matters, it’s what you do with it. No longer a discretionary luxury, predictive analytics are now the name of the game for marketers determined to utilize customer metrics in a meaningful way to establish a tremendous competitive advantage, gain notable market share and significantly boost bottom lines.  Cloud Signalytics Founder Lang Smith (www.cloudsignalytics.com) underscores for RBR+TVBR readers why companies depending on a CRM system, alone, are realizing grave opportunity loss in today’s business climate.

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)

About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

Comments are closed.