Five radio groups have formed an alliance with Shazam for audio measurement across platforms. The five groups are: iHeartMedia, Cumulus, Entercom, Cox and Sun Broadcast Group.
App-based Shazam now helps people discover, interact with, and share video, audio, or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods, and retail stores.
What the company’s describe as a new audio measurement solution for broadcast and digital audio brings together the broadcaster’s proprietary data assets and measurement capabilities.
Cumulus Media Chief Insights Officer Pierre Bouvard says “Shazam’s audio insights can be an empowering measurement tool for Cumulus Media, as well as the audio industry. Clients are demanding more insights and targeting capabilities from media companies, and radio needs to offer what has become basic table stakes. Shazam can help us deliver on these expectations.”