17% U.S. Households Count On OTA TV

By on Jul, 16 2016 with Comment 1

ConnectedTVA quarter of American households don’t subscribe to a pay television service. That’s according to a study by GfK.

Some 17% rely on over-the-air television alone while 6% use the Internet to view programming on a television set, through a smart TV or a device like Apple TV or Roku.

The pace of cord-cutting is accelerating. “It’s a small slice of homes,” GfK SVP media and entertainment practice David Tice tells Variety. “It’s gone from being half-a-percent change per year to two percent, in the case of broadcast-only.”

The 35 and older crowd is getting into pay TV streaming but older, more affluent households are cutting back, either opting for skinner bundles or dropping pay TV subscriptions altogether as a lifestyle choice.

 

About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

  1. Scott Gilbert Says:

    Less than 5 years ago, OTA was in 10% of homes. 17% OTA and 6% internet use for TV, or almost ONE QUARTER of the population. David Tice calls that a small fraction? Really? That’s the spin? Mr. Tice, if your income dropped 23%, would you call that a small fraction?