We’ve got details of the L.A. media buy: Celebrating 50 years in business, the world’s largest hot dog chain began offering up money and prizes 3/28 for its second annual “Cash in on a Corn Dog” sweepstakes. In the spirit of their 50th anniversary, the company will be giving away $50,000 in large cash prizes, “Wiener bucks” and free corn dogs. The effort is supported with television and radio, direct mail, social media and in-store point-of-purchase materials.
Tom Amberger, VP of Marketing for Wienerschnitzel, tells RBR-TVBR: “This is our second annual ‘Cash in on a Corn Dog’ sweepstakes and we’ve upped the prize total from last year’s $10,000 to $50,000 in celebration of our 50th anniversary. We’ve launched a two-week television broadcast campaign that is like our brand: simple and straightforward, featuring the sweepstakes along with throwback music from the 60s and close-ups of our delicious corn dogs.”
Los Angeles media that will be running during the Cash In on a Corn Dog promotion:
General Market TV – 2 week flight on the following general market stations, 3/28 – 4/10
Sports Sponsorships on Fox Sports West – 8 week flight, 4/4 – 5/29
Program Highlights:
Early Morning News
o KABC – AM News M-F 6a-7a
o KABC – Good Morning America M-F 7a-9a
o KABC – AM Weekend News Sat 5a-9a
o KABC – Saturday & Sunday Good Morning America 6a-8a
o KABC – AM News Sun 7a-11a
o KNBC – AM News M-F 6a-7a
o KNBC – Today Show M-F 7a-9a
o KTLA – AM News M-F 6a-7a
o KTLA – Morning Show M-F 7a-9a
o KTTV – AM News M-F 5a-7a
o KTTV – Good Day LA M-F 7a-9a
Daytime:
o KABC – KABC 11am News M-F 11a-12p
o KCBS – Young and the Restless M-F 1130a-1230p
o KCAL – People’s Court M-F 1p-2p
o KCAL – News M-F 2p-3p
o KNBC – Today Show 2 M-F 9a-10a
o KTLA – News M-F 9a-10a
o KTTV – Good Day LA M-F 9a-10a
o KTTV – News M-F 10a-1030a
o KTTV – TMZ M-F 1030a-11a
o KTTV – Dr. Oz M-F 11a-12p
Early Fringe:
o KCBS – Judge Judy M-F 3p-4p
o KCBS – Dr. Phil M-F 4p-5p
o KCAL – People’s Court M-F 5p-6p
o KNBC – Ellen M-F 4p-5p
o KTTV – TMZ M-F 6p-630p
o KTTV – Simpsons M-F 630p-7p
Early News:
o KCBS – Sunday Early News Sun 5p-530p
o KNBC – Early News M-F 5p-630p
o KTTV – Early News Sat 6p-7p
Prime Access:
o KCOP – How I Met Your Mother M-F 7p-8p
Prime:
o KABC – ABC Prime Rotation M-Su 8p-11p
§ Prime programming includes: Castle, No Ordinary Family, V, Detroit 187, Middle, Better Together, Cougartown, Off the Map, Wipeout, Primetime, 20/20, ABC Sat Movie, AFV, Extreme Home
o KNBC – NBC Prime Rotation M-Su 8p-11p
§ Prime programming includes: Chuck, The Cape, Harry’s Law, Law & Order LA, Minute to Win It, Chase, Law & Order SVU, Community, Perfect Couples, 30 Rock, Outsourced, Who Do You Think, Dateline
o KTLA – CW Prime Rotation M-Su 8p-10p
§ Prime programming includes: 90210, Gossip Girl, One Tree Hill, Life Unexpected, Top Model, Hellcats, Vampire Diaries, Nikita, Smallville, Supernatural
o KTTV – FOX Prime Rotation M-Su 8p-10p
§ Prime programming includes: Chicago Code, Raising Hope, Mixed Signals, Human Target, Bones, Fringe, Cops, AMW, Simpsons, Bob’s Burgers, Cleveland Show, Family Guy
Sports:
o FSW – Kings Hockey
o FSPT – Clippers Basketball
o FSW – Lakers Basketball
o FSW – Boxing
Late News:
o KCAL – Late News M-Su 8p-11p
o KCOP – Late News M-Su 11p-1130p
o KNBC – Late News M-Su 11p-1135p
o KTTV – Late News M-Su 10p-11p
Late Fringe:
o KABC – Jimmy Kimmel M-F 1205a-105a
o KCOP – Seinfeld M-F 10p-11p
o KTTV – The Office M-F 1130p-12a
Local Print
· Dropping Free Standing Inserts (coupons) around the Wienerschnitzel locations
o Week of 3/28 and 5/2
o Estimated circulation: 3,961,107
· Dropping ROP ads in the PennySaver book in the zones around the Wienerschnitzel locations
o Week of 4/4 and 5/9
o Estimated circulation: 4,085,620
Simply put, customers can “Eat it, Read it, Win it”: Purchase and “eat” a corn dog, “read” the wooden stick to check for a prize or code and redeem the prize if they “win.” One out of every five will have a chance to win a prize ranging from a free corn dog to $10,000.
Customers that receive a stick printed with a 10-digit code can enter the code online at www.wienerschnitzel.com and register for the chance to win one of the cash prize amounts. The contest will run through 5/28 or until supplies last, and customers can redeem prizes until 6/30.
