Beginning Oct. 15, TrafficCast will roll-out TrafficCarma.
The mobile app is the first consumer application from TrafficCast, which delivers real-time traffic data to 8 of the top 10 car companies.
The company is looking to put together distribution partnerships with radio and television stations as well as news portals, saying that as a free consumer app, it provides personalization features for commuters and new digital revenue streams for distribution partners.
For broadcasters, TrafficCarma upgrades the time-honored “traffic tipster” to the mobile environment, integrated with the optional TrafficCaster interface for on-air use. Radio can add TrafficCarma voice clips to reports, television can overlay contributed video onto on-air graphics similar to the way their newscasts employ viewer-generated weather shots.
“Local commuters don’t need directions; they want to know which of their routes is best right now,” says TrafficCast CEO Al McGowan.
