Despite efforts in Washington, D.C., to limit its use in the U.S. due to its ties to the Communist Party of the People’s Republic of China and a new effort led by 14 state attorneys general to impose “significant penalties” on it for its harms to American youth, TikTok is a major social media platform that isn’t fading away anytime soon.
And, new data from Pew Research Center indicates that adults, not kids, are big-time users. But how? And can this data help broadcast radio and TV in luring this audience?
