Three weeks after Pio Ferro, the Senior Vice President of Programming and Content for Meruelo Media, settled in to beautiful downtown Burbank, he spoke with RBR+TVBR Editor-in-Chief Adam R Jacobson about a position that puts him in charge of what comes out of the speakers for four FM radio stations in Southern California.
What’s Ferro’s vision for the stations, that sees him working alongside President/CEO Otto Padrón from eighth-floor offices in a building with a prominently displayed mural that reads “Laugh Loud. Play Hard”?
In this exclusive chat, conducted in early June, Ferro opens up about working for a privately held broadcast group, how great content can drive revenue and advertiser ROI, and why a Foo Fighters/Becky G mashup may not be the best of ideas in this fresh InFOCUS Podcast, presented by dot.FM.
