The Cleveland-headquartered company long associated with radio engineering pioneer Frank Foti has signed a pact with the Los Angeles-based AI-powered radio services provider that is designed to improve the listener experience while giving broadcast radio team members more time in their day for other tasks and responsibilities.
This sees Telos Alliance and Super Hi-Fi coming together for the “LiveConnect” product, a newly introduced live-over-IP protocol that connects traditional live radio shows to cloud playout and production systems.
The product enables broadcasters to go live from anywhere, and to any radio station.
“Live radio is still the most listened-to audio delivery system in the world by a wide margin,” says Zack Zalon, CEO of Super Hi-Fi. “Our company’s history with radio content and innovative streaming services, and our work with respected radio programmers and consultants, has led us to work with one of the foremost radio tech companies, Telos Alliance. Our partnership will help broadcasters take complete control over how, when, and where they broadcast, melding the experience of live radio with powerful AI-driven cloud delivery services.”
Telos Alliance EVP of Sales, Marketing and Strategy Marty Sacks added, “From day one, Telos Alliance has been dedicated to innovation in the radio industry. We’re broadcasters ourselves, and we’ve watched the changes the industry has gone through. Talent is now responsible for tasks with a high level of creative output, such as voice-tracking for multiple stations. Partnering with Super Hi-Fi lets us provide broadcasters with a truly amazing set of tools that allows them to deliver even better content to an even wider range of listeners while easing the workload of individual creators. It’s a win-win for stations and listeners.”
The companies say the LiveConnect service will be testing with select customers starting in early 2025, with wide availability to broadcasters globally soon thereafter.
Telos Alliance is attending IBC 2024 in Amsterdam, from September 13-16, and will be at Hall 8, Stand 8.D37.
