Yes, it is fundamentally a subscription-based audio service that enjoys a monopoly position thanks to its merger with XM Satellite Radio. In 2024, however, SiriusXM is very much interested in growing its ad revenue.
A July 10 webinar will offer a pitch to potential advertisers that is perhaps worthy of broadcast radio’s attention, as it pitches audio as “the go-to place” for breaking news and “setting trends.”
