BURBANK, CALIF. — The CW Network has teamed up with Shopsense AI for a first for college football fans, in particular those who follow Atlantic Coast Conference (ACC) schools.
Starting tomorrow at Noon ET, viewers of the Virginia Tech/Syracuse game will be able to shop game-day essentials and team merchandise directly from their mobile devices with technology powered by Shopsense’s Commerce Operating System (Commerce OS).
The technology won’t be limited to ACC football, as The CW says “shoppable” programming will be expand to other live sports, scripted series, and unscripted programming across the network controlled by Nexstar Media Group.
“Whether viewers are engaging with game-day content on broadcast television or via social media, they’ll be able to buy products seamlessly while enjoying their favorite programs,” The CW said.
Laura Lamattina, Vice President of Creative Director Branded Entertainment at The CW Network, commented, “By bringing shoppable TV to The CW’s ACC college football broadcasts, we’re merging the excitement of live sports with cutting-edge technology that enhances fan experiences and creates dynamic, engaging brand opportunities.”
Shopsense AI CEO and Co-Founder Glenn Fishback added, “College football has some of the most passionate and engaged fans in all of sports, and we’re excited to harness that energy with our game-changing shoppable TV technology. Teaming with The CW to integrate real-time shopping into ACC football broadcasts is the first step in our ambitious programming partnership, giving fans the chance to support their teams in a whole new way, whether it’s purchasing fan merchandise, gear featured during the game, or supplies to create a winning tailgating experience. We believe this initiative will deepen fan engagement and create new revenue opportunities for brands while delivering a seamless, interactive experience that taps into the spirit of college sports.”
