MILFORD, PA. — In late September, it became known that after 14 years, New Jersey Broadcasters Association (NJBA) President/CEO Paul Rotella would be exiting the state broadcasters association.
Today, Rotella is focusing on his health from a home not far from Lake Wallenpaupack. The NJBA? It is moving on by outsourcing its management to a privately owned company dedicated to providing such services to advocacy-based organizations.
The Board of Directors of the NJBA has selected Association Management Incorporated (AMI) to manage, guide and lead the association.
In an announcement distributed Monday, NJBA Board Chairman John Mozes said, “The NJBA has always been on the forefront of change and advocacy. With the addition of AMI we will continue to lead our broadcasters on a local, state, and national level with greater prominence than ever before.”
AMI is led by President Lisa Reynolds. She oversees a team of consultants focused on managing, developing and consulting for state and national trade associations,
including the North Carolina Association of Broadcasters; the Maryland/D.C./Delaware state broadcasters association; and the Iowa Broadcasters Association. AMI is based in Raleigh.
“We are excited to be guiding the NJBA through the next chapter in their storied history,” said Reynolds, who notes that veteran State Broadcasters’ Association leader Jordan Walton will be taking on the role of NJBA Executive Director.
If Walton’s name rings a bell, it is because he serves as Executive Director of the Massachusetts Broadcasters Association.
“It’s a logical expansion of my career, serving broadcasters,” Walton says. He currently lives in New Jersey, and has done so for the past seven years. “I look forward to bringing some of the member service and some of the good work we’ve done in Massachusetts to New Jersey.”
If anything, Walton will be hands on with NJBA members while the Raleigh office will be focused on back-end needs. AMI will also take on the task of “advancing” the Public Education Program, which NJBA provides to state agencies, trade organizations, and other non-profits as an opportunity to increase awareness and educate the public across radio and television stations in New Jersey.
“Together, we look forward to evolving the association to better serve our members,” Reynolds said, adding that AMI will continue the NJBA’s “longstanding tradition of advocating on behalf of the association and renew our commitment to be a prominent voice in the broadcast industry to advance our association members agenda in both Trenton and Washington, D.C., with fair-minded and effective legislation and regulations.”
Mozes commented, “I’ve never been more excited about our association’s future as I am now.” He added that AMI “will galvanize our state association membership by providing stations the tools and resources necessary to thrive and succeed in the broadcast industry, including seminars, webinars, membership meetings, conferences and events.”
Even Rotella offered RBR+TVBR his thumbs’ up, commending the NJBA for its selection of AMI to handle management. “I think that is smart for them,” he said.
