It may be widely recognized as the maker of the gadget consumers use to access streaming video platforms. But, Roku wants to be more than the connector, hence its investment in feature films including 2022’s faux “Weird Al” Yankovic biopic.
Now, in an IAB NewFronts announcement, Roku is going big with new original programming in a fight for eyeballs with FAST channels, AVOD, SVOD and good ol’ broadcast TV.
