When was the last time you pitched a promotion that really excited you? Was it something attention-grabbing, or something crazy, or something that had the client pitching money in your direction?
If you can’t recall when that was, perhaps you just haven’t had the right jolt of inspiration. The 2024 Radio Masters Sales Summit is about to turn up the voltage.
Join master of radio maximalism Paige Nienaber for a truly electric, fast-paced set that will have you howling while you jot down ideas you’ll pitch to clients the second you get back home. If you’re sick of a “Caller 10 wins” world and the thought of giving away another koozie makes you queasy, you have to be in Cincinnati for this one.
Nienaber was raised by strict Mennonite parents on a potato farm on the barren plains of central Minnesota. His father, Olaf, a cruel disciplinarian, peddled his crop in twos to neighboring communities. One day Paige, cold and exhausted from digging potatoes from the frozen soil with his bare hands, said, “Papa, so many homes have more than two members … what if we sold potatoes in fours and called them Family Four Tots?” The following month he was working in the Promotions Department at then-Emmis owned Top 40 WLOL-FM 99.5 in Minneapolis-St. Paul.
Nienaber went on to work at stations in Charlotte and San Francisco and since 1992 has been consulting stations around the world on marketing and promotions. He’s written two books, The Encyclopedia of Radio Promotions and The Street Hackers Guide to the Universe. He also does a podcast, “Three Radio Promotions in Three Minutes.”
Join Nienaber and liked-minded radio industry sales pros at the third annual Radio Masters Sales Summit, September 10-11 in Cincinnati at the Cincinnati Airport Marriott. Walk in with questions and challenges — leave with answers and ideas.
