NEW YORK — The only competition exclusively devoted to radio and audio, created 30 years ago “to encourage and reward the development of effective and creative radio commercials,” has selected its 2022 chief judge.
This sees the 31st annual Radio Mercury Awards turning to a Campbell Ewald creative leader.
Taking the seat as chief judge this year is Alejandro Ortiz, Executive Creative Director at the ad shop. In his role Ortiz leads the creative teams in New York, for a number of clients, including Empire State Development, I❤️NY, Port Authority of NY and NJ, a number of spirits and beverage brands at Constellation, and the New York Power Authority, as well as Shamrock Farms.
Before his time at Campbell Ewald, Ortiz spent 14 years in New York working at Casanova//McCann for clients such as UNICEF, Coca-Cola, Denny’s, U.S. Army, Microsoft and U.S. Postal Service, among others. His work has won over 140 creative awards, including three Radio Mercury Awards, Cannes, Clio, The One Show, LIA, Art Directors Club and New York Festivals, etc. He has also participated on juries for the Radio Mercury Awards, Addy’s, Ad Stars Festival, New York Festivals, Ojo de Iberoamérica and more.
The annual Radio Mercury Awards, produced by the Radio Advertising Bureau (RAB), draws entries from advertising agencies, production houses, radio stations and educational institutions across the country.
“Ale is a multi-faceted creative leader who we have known for many years as he was building his creative reputation,” said RAB President/CEO and Radio Creative Fund Chair Erica Farber. “We have truly benefitted from his support of the Radio Mercury Awards, not only as a winner, but as a passionate judge.”
