TORONTO — An Oakville, Ontario-headquartered market research firm has acquired a 46-year-old Raleigh-based operation that has served the radio, podcasting and streaming industries with insights designed to build stronger brands and developer better talent.
What does this mean for Coleman Insights?
Its new owner, Quest Global Research Group Inc., says Coleman Insights will continue to operate under its brand and retain its existing team. The transaction, for which terms were not disclosed, will allow Coleman to benefit from “the expanded resources and capabilities of Quest.”
In a release, Quest said, “This partnership will enable both companies to broaden their offerings and deliver enhanced services to clients across the market research community … Coleman Insights’ integration into the Quest family will create a more comprehensive suite of services, leveraging each organization’s strengths to better meet evolving client needs. Combining Coleman’s strategic insights and Quest’s data collection capabilities, services, and technologies will offer more innovative solutions for solving clients’ biggest business challenges.”
Quest was founded in 2003 and operates in more than 70 markets across the globe. The company’s portfolio includes the online research data collection company Quest Mindshare, the panel management company SampleGurus, online panels Opinion Champ and Panel Champ, and the industry’s leading data quality platform: dtect.
Coleman President Warren Kurtzman shared that Quest has been a partner for more than a decade. “We know that Quest shares our commitment to quality and client satisfaction,” he said. “By joining forces, we can enhance our offerings and provide our clients with a broader range of services, all backed by the expertise and resources of a larger organization. This partnership marks an exciting new chapter for Coleman Insights, and we look forward to what we can achieve together.”
Greg Matheson, co-CEO of Quest, added, “This acquisition is a significant milestone in our growth strategy, enabling us to expand our service offerings and provide even greater value to our clients. The synergies between our companies will drive innovation and allow us to better support our clients’ needs.”
