MyLifetime.com, Lifetime Networks’ digital destination for women and Shop.com, a comparison shopping engine designed for women, announced a partnership to create a dynamic, co-branded shopping site called myLifetime.Shop.com. The site, which will be integrated within myLifetime.com, features Shop.com’s multi-merchant marketplace of thousands of trusted brands and full offering of shopping tools and functionality.
The co-branded site marks the first-ever e-commerce initiative for Lifetime’s online community and highlights the continued growth of Lifetime Networks as the leader in women’s entertainment across all platforms.
Users will have access to community tools, user polls and weekly e-mail and mobile newsletter tips providing them with the latest updates on their favorite products and purchases.
