NEW YORK — A new collection of products designed to help political advertisers win over the electorate this presidential election has been brought to market by the ad sales division of Comcast Advertising.
The multiscreen TV advertising offerings are from Effectv, and are aimed at helping political advertisers connect with voters and potential voters in a “cluttered and complex media landscape,” as viewership habits shift.
What can customers look forward to from the Comcast business?
- New Political Audience Segments
- Innovative Campaign-Building Tools
- Campaign Messaging Performance Measurement
- Enhanced Campaign Reporting and Insights
“Covering key advertising benchmarks and steps such as planning, activating, measuring, and reporting, the goal of these new solutions is to make it easier for advertisers to engage the voter throughout the entire marketing funnel, spanning awareness, interest, consideration, and a call to action such as, in this case, voting for a particular party, candidate, issue, and/or cause,” Effectv said in a release distributed on the 50th anniversary of President Nixon’s resignation from office.
The enhancements come following a recent expansion of Effectv’s Audience Addressable product, which uses Comcast data insights to deliver household-level targeted campaigns across multiple screens and platforms.
