The exclusive multimedia rightsholder of collegiate sports coverage for teams associated with Penn State University, Virginia Tech and University of Southern California (USC) has inked a wider football-focused deal with Skyview Networks.
Starting with the just-started 2024 season, Skyview will serve as the exclusive audio distribution, inventory management and production partner for Penn State’s Nittany Lions and Virginia Tech’s Hokies, while also serving as the exclusive football production provider of the Spanish broadcast for USC’s Trojans.
It’s thanks to an expanded partnership with Playfly Sports Properties.
“Our strong relationship with Skyview Networks and its successful resumé alone made this an easy expansion with our two newest MMR partners in Penn State and Virginia Tech, as well as an additional option for our partner USC,” said Playfly President Christy Hedgpeth. “As we embark on another exciting football season, Skyview Networks will further amplify these three powerhouse programs to its national fanbase.”
Andrew Kalb, who serves as SVP of Business Development and Communication for Skyview Networks, commented, “We are excited to broaden our partnership with multimedia powerhouse, Playfly Sports Properties, through the additions of Penn State and Virginia Tech and an enhanced relationship with USC. With football season starting and additional seasons to follow including basketball and baseball, Skyview Networks is well-positioned to deliver technologies and services that will enhance the audio broadcasts of each program.”
