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Home Media Info Bureau Intelligence Briefs Building A PPM Panel: How Nielsen Does It

Media Info Bureau
Intelligence Briefs
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Building A PPM Panel: How Nielsen Does It

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August 1, 2018

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TAGS
Nielsen
PPM panel formation and Nielsen
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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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