A new report from the VAB shares its definition of what addressable TV targeting is. This allows marketers to use the technology more effectively as adoption accelerates, the association notes. Specifically, the VAB offers the steps marketers can take to launch addressable campaigns, and relevant definitions, among other things.
More marketers are adopting Addressable TV strategies, with spending projected to reach $13.2 billion in 2024.
“Our newest insights piece provides an overview of the latest technology, capabilities and opportunities in addressable advertising,” the VAB shares. “Simply put, addressable TV allows you to deliver personalized ads to specific households, maximizing your ad’s relevance and ROI by targeting your ideal customer.”
To access the report, please click here.
