Federal income tax returns are due in less than a month, and one brand has taken to cable television to help bring in new customers and repeat business, based on the latest Spot Ten report courtesy of Media Monitors.
The brand is TurboTax, which greatly increased its ad spend at Cable for the week ending March 15, as shown below. This puts TurboTax at No. 5 among advertisers using Spot Cable.
The big advertisers remain Liberty Mutual Insurance and Chipotle, as NCAA March Madness has brought an onslaught of promotional spots to cable TV.
Dishwasher agent Finish is also ramping up its efforts at Spot Cable, based on the activity seen last week.
How does the Spot Cable report to the Spot Television report from Media Monitors?
Here, the story is again about Morgan & Morgan, the accident attorney specialist, and pharmaceutical brands including Tremfya and Skyrizi.
