The Financial Services category is a ripe one for media advertising dollar growth. For the week ending October 20, one banking brand greatly stood out among the rest when it came to the amount of spots shown on cable TV channels tracked by Media Monitors.
As shown below, Chase was responsible for more than 41,600 spots across the cable TV landscape last week — putting well in front of any other banking institutions.
At No. 1 once again is Domino’s as Progressive is the clear winner at Spot Cable in the auto insurance specialty realm.
In the Spot Ten TV report, Pharma brand Dupixent is showing how it just may be the top advertiser at broadcast television on a national level when 2024 ends.
The bigger takeaway, however, is a bump in advertising from Democratic presidential hopeful Kamala Harris, who has lagged former President Trump in some recent polls with just days until the 2024 U.S. elections. A Harris-backed political action committee’s spots rank fifth at Spot TV.
